7 Tools that are useful in e-commerce industry should know about

Launching an online store may be challenging task for you and if you are not experienced, you might be relying on the advice out there to automate everything. So, you need to be conscious that putting too much effort can be counterproductive to you as well and end up with a mess.  From storing all your passwords to scheduling your posts, handling your free trials, managing your accounts, do you ever thought of making it simple?  We have brought for you the topmost software that is required for ecommerce business needs on daily basis.

Google Analytics- Relying on Google analytics for everything on your e-commerce website is much relaxing and will help you direct every action on your online store. And if it is not the case, you are not doing something right. Your visitor behavior, bounce rate and conversion will assure you about your potential customers. It can be the best place for your e-commerce solutions. Also, going deeper will help you know, location, demographics, and age of the person of the different segment and help in adjusting many processes on your online store.

You will find that Google analytics be the most reliable source of vital information that helps you direct your decisions. It might seem challenging for you to digest that what it is offering and how you might lose in the beginning. In case you need help, Google has set up an amazing course that will make you professional when it comes to knowing the numbers.

Yoast- If you have run WordPress website, you have met or heard about yoast.com as well. This is one of the most pronounced names when it comes to optimize and track results of your SEO. Yoast will offer you the basics- graphics with an overview of bounce rate and sessions, reports for the insight of what your popular pages are, which traffic source visitors to find you or stumble upon your website and most represented country.

Keep in mind that without the premium version, you will be restricted and will not get an overview of custom dimension reports. It is our suggestion that gives Yoast a chance especially if you are a novice. You will need more information about not only your customers but their behavior and we suggest you start getting familiar with analytics in the more detailed way.

Hubspot- It is marketing and sales management software that helps the users to attract the right visitors to their sites, convert leads and create loyal customers. Using a variety of features, it helps business manage the CRM, sales and marketing function for more effective and greater customer engagement. Users can manage their information without having to use spreadsheets, create, automate and manage the marketing efforts of the company and increase the sales and productivity of the company with a number of special tools.

MailChimp- It is email marketing software that is designed to help the users to get most out of their email marketing campaigns and it comes with a number of tools, templates and design options. It helps the users create email templates and newsletters to grab their target audience. Users can send targeted and personalized message to contact your tag subscribers, email list, track leads, customers and get the advantage of the other features.

Wordpress- WordPress gives you the opportunity to get the great websites and blog posts that can attract a number of people with large number of features like search engine compatibility, media management, customizable themes, thousands of plug-in and many others. It is ideal to create the website that stands out you from the crowd.

Zendesk chat- it is a customer support software that allows the website owners to interact and chat with visitors to their website in real time to improve their customer experience. E-commerce tools help you to market your business better and track the website’s performance. You can improve your customer service and performance and many other tasks that you need as successful e-commerce enterprise will require this software. It has an abundance of e-commerce tools and it should reveal the ones that will best for your website.

SEMrush- while you may not be having strategy for the online marketing strategy of your competitor’s tactics. There are some valuable lessons that you can learn from analyzing the competitor data. SEMrush provides you insights about your rivalry strategy for displaying advertising, paid and organic search and link building. Furthermore, you can do organic in for as competitors keywords volume and their positions, monitor new rivals or simply doing organic research by monitoring the positive changes in the domains and video ads search among useful tools.


SEMrush is not a free tool but there are some complimentary organic, advertising and backlink reports that can avail of when you sign up. There is a lot that you can manage with this tool and these insights can do helps you to take healthy business decisions.

Tops 5 hacks for creating B2B content marketing strategy

Content marketing has turned into the most widely accepted B2B approach in the market these days. You need some time and effort to build up a strategy and applying it consistently. Creating useful and meaningful content is the only one side of the coin. Digging deep into the ways you can attract your customers through it is the main strategy. There are proven hacks that make you dig leap in your reaching the target audience and converting into leads at a faster pace.

1. Create in-depth content upgrades- one of the main principles of the B2B marketers content writing is that they should not create content for the search engine but for the real people. Instead of aiming for quick SEO success, you should focus more on investing in in-depth content creation as longer copy ranks more well in and get converted well. The average first-page search results content starts from 2000 words and goes up to 2500 words. Content upgrades are the effective method for publishing the detailed copy that does not take ages to produce content. Except providing valuable information to your readers, content upgrades gives the opportunity to collect your prospect contacts. In exchange for downloading your free content upgrades, people have to provide their information that works as the lead for you.

2. Embrace multimedia content creation- You cannot compete In the market in 2018 if you are not dedicating time for multimedia. Multimedia content creation has been a leading force for the B2B marketers in 2017. The live streaming is expected to accounts for the 79% of the web traffic by 2020. Tutorials, FAQs and product videos and explanation have to be an important part of your content marketing mix. B2B branders are focusing more on providing live videos, workshop sessions, visual content, infographics and visual appeal can be a valuable addition to your strategy. Multimedia does not take much time to produce and you can create single multimedia video and can display in different multimedia platforms. You can create impressive multimedia videos even by using your smartphone camera.

3. Boost your traffic with user-generated content- To whom your customers trust most? Most likely it's their peers. The most persuasive content is not produced by the brands but by your prospects. User-generated content is a real content hack as it requires a little direct contribution from your marketing team. Since most of the people are equipped with mobile devices, it should be enough for you to engage your readers with you using own comments, images, and other contributions. If you can give good reasons to your customers, you can turn them into good customers and brands that advocate their own images, comments, and other contributions. Most of the users will generate some content on the website, you just have to direct that to your brand’s interest. You need to take initiative and inspire people and come and talk about your brand and share their opinions. These can take the form of competitions, surveys, input from influencers, reviews, social media images and more.

4. Invest in Microtargeting and hyper-personalization- Another important trend to follow is micro-targeting. It simply means that segmenting your target customer into smaller units on the basis of the demographics and consumer data. With the segmentation, you can apply personalization which includes communication with the smaller audience by giving highly focused messages that specially target them. This approach allows you to have deeper relationships with your prospects. It may require you some technical expertise to follow but it worth the efforts. These days’ customers expect some level of customization in the content they consume online. By analyzing customer’s work information, location, personal data, and behavior, you can make targeted messages that reach to the person at right time. You can shape your content as per the needs of the customers. You can also embed your customize messages in your social media exchanges and email marketing campaigns.

5. Implement the rule of seven- You can employ a concept that gains much popularity and still evolving around the readers today. It is called the “rule of Seven”. This rule indicates that your prospects need 7 interactions before starting with your brand or service. The basic idea behind this is that you can educate your prospects with engaging and high-quality content that can win their trust. This is more relevant in case of email marketing. Instead of fastly rushing them to the prospects, better educate them and let them be interested in your brand and then approach you. You should create a workflow for your team that includes 7 principals of the point of contacts with leads. You can do these interactions via email, your website or social media. It is especially handy if you use market automation for this purpose and it would save your time and resources.

Secrets of Search engine optimization that you must know

You may be either building a website for a law firm, school, and eCommerce or any other option, your website should be findable for everyone and people should find you easily. You need to rank up your website in search engine ranking for the people to easily find you. We want you to be among the persons who know about secrets of SEO that many people know. After knowing these secrets, you will be able to promote your website.

Good Headlines- For marketing needs, you need good website to follow and the big secret about SEO is the headlines that come with the content for the website. It gathers around 80% of the people, they follow quality headlines and rest 20% is the one who first read the content. Good headlines are like oxygen for the website. A good headline is like a promise that in majority of the cases, you will find quality content that is followed by catchy headline.

Mobile friendly website- the Mobile phone is the need of the today’s generation and most of the people are having smart phones with them. A digital marketing agency can help you build up a mobile-friendly website. If your website is not optimized for mobiles, it is going to lose its grip on its targeted customers in the near future as it is reported that around 70% of the people do Google search for their product and services.

On-site SEO- If you are concentrating on SEO, you have to consider every aspect of it in details. Make sure that you use your name, address, phone number throughout your website. You may want to include your town or city name and state in the website content, meta descriptions, and title tags. You can use schema local markup can be used for website platform. It makes it easy for others to identify your brand and website.

The difference between local SEO and national SEO- the various elements that apply to both local and national SEO includes indexing, on page factors, social, great content, listing optimization and backlinks. The local SEO has additional address, name and phone number of the person on the webpage.

Great quality content is the driving force- Some business person still doesn’t realize the importance of the content on the website and don’t think that it is the content that drives the targeted customer over the website. People search for information and then move to a particular website. If you can provide them quality content, you win the game. An online marketing company can help in this matter as they have content writer team with them and can provide your relevant content for your website.

Understand customer need via keyword search- Many people overlook the need for keyword search. The right keywords bring the right consumers to your website via search engines. It works as a filter and selects only the group that you care of and can eliminate of those who are less profitable for your business.

Be unique among the competitors- You can win the market only if you are doing best effort for it. These days, your competitors are also looking for bringing web traffic to their website via SEO and you have to take help of digital marketing agency for your business to generate business leads and bringing web traffic. You will have to constantly connect with your target audience and convert them into a customer.

Use social media platforms for customer relationships- Well maintained social media pages are great to go. Social media is a most useful campaign to start with. Internet marketing agency can help you to push content on your website and get feedback and generate web traffic. But social media optimization can be limited to you if you don’t monitor the progress and it can be a black hole in your time, money and resources. Social media strategist have a different opinion about how to handle social media accounts. Instead of handling too many accounts all of a sudden, try using few important social media accounts like Facebook, Twitter, Linkedin etc. close down the accounts which are not giving much return to you on your investment. It can also be your time as well. Don’t throw money to anyone without knowing about them otherwise, it will cost you much with no returns.


Stay up to date- There is no end to SEO information updates. Every minute you can find something new for SEO. You don’t know that today’s which recommended practices may become big expenses for your company. Search engines are constantly changing their algorithms and penalizing the users that work as a game for the system. It is up to you that how you accommodate the things. Refer to the updated information and don’t follow the information that is six months old. Never take shortcut even if it presented magical cure for your optimization project.