Top 5 Trending Fitness industries and how they are Utilizing Digital Marketing to increase profits

Fitness has always been a big concern for most of us and in the US people pay much attention to their health. There can be hundred of ways that you can market your gym, especially in the digital world we live today. When it comes to fitness, marketing, there are lots of engaging campaign and lots of fun that you can add to your digital marketing campaign.

With the use of services of digital marketing agency, you can target and promote your gym services to the concerned person with less time. You can send the gym promotions and offers to their Facebook, phones, twitter, instagram and email etc. You need to think that the gym offer that you are giving to them is much interesting.

Top 5 Trending fitness industries Utilizing Digital Marketing

1.      Wearable technologies- With the advancement of the technology and wearable gadgets, people are using wearable gadgets like bracelet and wrist watches to keep a track on their fitness and record so many things at times. Wearable gadgets are part of the fitness industry with the help of which you can record what your sleeping habits are, monitor how much you walk or run, track your heart rate and also calculate your calorie intake. These are some of the features that wearable gadgets have in their devices. As per experts, around 1.5 million of wearable tech gadgets will be sold this year.

There are many different brands in wearable gadgets that you can choose like the Basis B1, Fitbit Flex, Jawbone Up and Nike fuel, etc. Wearable fitness trackers have become a new concept and devices like pedometer are successfully helping the fitness freak to wear on the waistband of the fitness seekers for decades. The wearable gadgets are becoming more important as they are providing more in depth data to the users.  These devices allow you to compare data of food intake also and work like a key to successful weight loss and fitness.

2.      Virtual Personal Trainer- Technology has affected the functioning of the health club and fitness trainer and the people are looking for the virtual personal assistant which is the new trend. This has opened the newer avenues to the fitness trainer who are tech savvy. As you know that mobile is used by the population of the US and now the gym trainer has the opportunity to build their online presence. Personal trainers can provide helpful and useful content to the clients on a regular basis and can build their own brand. Once they get the solid reputation in the market, they can start paying consulting services to the people who want to go to the next level.

There are many benefits of having a virtual trainer like it is affordable for you to arrange a virtual trainer for your fitness needs. Sometimes, you find that your entire one week coaching in the gym is less than one hour of the virtual training session. You can save a lot in your fitness training fees through virtual personal trainer. You will also have some other benefits like communication, access to expert, motivation and accountability.

3.      Professional Dietitian-Professional dietitian is the person who works for guiding people for their nutrition through health foods and some exercises. Dietitian often works as an appointment based customer interaction and they have customer with small advertising. But as you know that today, the market is facing stiff competition in every field and same is the case with professional dietitian as well. They have to first register with the social media accounts like Facebook, Twitter and instagram etc.

On such social accounts, you can provide information related to your clinic and can update them with the latest information. Customer can be informed through these social media accounts about clinics achievements, changes, service addition or any other useful information. Professional dietitian can also create their own website through help of digital marketing professional and can create a beautiful website and arrange blogging on their website and also update their customer through various articles. People in the US are more concerned about their health, so dietitian can make a difference through their services and guide the people through their Facebook account and can inform them for any updation.

For example- Stephanie clairmont, MHSc, RD is an entrepreneur and culinary dietitian and owner of clairmont digestive clinic in waterloo, Ontario. She is a consultant, cooking instructor and speaker as well. Stephanie is passionate about using her delicious recipes and real food to help her clients follow a FODMAP diet. She managed to share live video of the cooking recipes and also share some interesting article to her clients on Facebook and Twitter. Thus, how, digital marketing services changes  her ways to success.

4.      Fitness Equipments- For gym, people like the video of the workouts of the various fitness equipments that can be learnt from best training for fitness equipment. You can showcase your fitness equipments on the social media accounts and people who like your video may love to buy your fitness equipment. It would be great to showcase your fitness equipments if you are not running group classes or daily workouts. The Pictures are a great way to show off your video, quality of your machine and layout of the gym.

Transformation Tuesday posts are amazing way to attract your potential members and give them an idea f the success of your existing clients. You can talk to your members about submitting their photos on Facebook and with their permission as well. You can post those photos to social media accounts with little background information about the person.

You can also share your retail products to the prospective member if you are a retailer and don’t forget to mention your retail specials and sales offers that are going on. You can also share your successful emotional story with your clients on Facebook explaining that how you get better engagement and your audience responds to your emotional story. You can also use keyword optimization for getting better Google ranking and improve your business.

Berkhamsted fitness sells it outdoor fitness equipment trader decided to showcase its product to the school going students and get good response over website and Facebook posts. They have reached at good platform after using digital marketing.

5.      Weigth Loss Centers- for most of us, the weight loss is all about restricting food intake and increasing exercise. However, human nature generally resists this logic and this is the reason why the weight loss centers are becoming more and more popular these days. You weight loss clinic competes with the rest of the wellness clinic in the city and competes with local doctors, online weight loss product promoters and gyms. They are making excellent use of social media account like Facebook and Twitter and easily manage to attract people to take their services.

Summary- There are various wellness and fitness industries who are using digital marketing like wearable technology, Virtual Professional trainer, Professional Dietitian, Fitness Equipments and weight Loss centers who are using Social media platforms like Facebook and Twitter immensely and have made a great space for their business in the market.